In our Social Media class, we learned the importance of why we perform audits on Social Media platforms and the importance in our jobs as marketers. The class was very informative in our need to research and completely understand the why of how something is performing and what we can do to make it better. I have included my first social media audit, in reviewing the Western Marketing sites, which was our class assignment. It is not the audience that we reach, but the content that is posted that encourages our audience to visit us again, and to share the content wide and far! This assignment has helped me to really look at what I want to post, pause, then rewrite for a more effective post. Our readings that were most beneficial were:
- https://sproutsocial.com/insights/social-media-metrics-that-matter/
- https://blog.hootsuite.com/social-media-metrics
I found these websites very informative and will continue to read all I can regarding Social Media Audits. One can never have too much information about something that is important in our work. I have attached my Social Media Audit that I performed using what we learned in our Social Media Strategies class and the readings. I will update and post additional articles as I discover them.